Ideal Customer Profile (ICP)
Our Offer Ladder & Ideal Customer Profile (ICP)
How Ameen Systems packages value and who we serve best. Use this to qualify leads quickly, recommend the right tier, and keep messaging consistent across sales, marketing, and ops.
Purpose & Outcomes
This is an internal playbook. It defines the rungs of our offer ladder and the ICP we target so we can qualify, propose, and deliver consistently.
- A documented ladder with inclusions, exclusions, and price ranges.
- A clear written ICP (plus disqualifiers and desired outcomes).
- A discovery call script aligned to the ladder and ICP.
- Quarterly review process to evolve tiers and ICP.
Value Ladder & ICP
A value ladder guides clients from entry-level offers to higher-value tiers. The ICP describes the kind of company that is the perfect fit for what we sell.
Why we use them
They focus our time on high-fit accounts, make pricing predictable, and create a clear upgrade path as client needs grow.
Our Offer Ladder
Starter Resources (Free / Low-Cost)
- “Speed up WordPress” checklist or quickstart PDF
- Intro email sequence with best-practice tips
- CTA to Core Hosting trial
Core Hosting Plan
- LiteSpeed hosting, SSL, daily backups, malware scan
- Email support (business hours)
- Baseline performance posture
Growth Plan
- CDN integration (Sucuri / Namecheap), object caching
- 24/7 uptime monitoring & monthly reports
- Ticket allowance (e.g., 3 per month)
Premium / Enterprise
- WAF management, proactive patching, priority support
- Monthly performance consult & roadmap
- Optional compliance add-ons (Licensing & RA)
Add-ons (available across tiers)
- Licensing & compliance assistance (flat per jurisdiction or hourly)
- Registered Agent service (annual)
- Image & media optimization (WebP/AVIF, responsive sizes)
- Disaster recovery & enhanced backups
- Custom development (hourly; minimum 1 hour)
Ideal Customer Profile (ICP)
Who we serve best
Membership or course-based WordPress sites with 2–20 employees and $250k–$5M annual revenue. They’re feeling pain from slow pages, downtime, or security worries and want a reliable partner focused on performance and stability.
What they want
- Faster load times & stronger Core Web Vitals
- 99.9%+ uptime and clear incident handling
- Protection from common threats (WAF/CDN)
- Hands-on, human support
Disqualifiers
- Platforms we don’t support (e.g., Magento)
- Budget below Core Hosting
- Requests for custom features we don’t build
- Regulatory demands we cannot meet
When to move up a rung
- Needs CDN, monitoring, or ticket allowance → Growth
- Requires priority support or WAF management → Premium
- Wants compliance assistance → Premium + Add-ons
Discovery Call Script (qualify against ICP)
Company & site
- Tell me about your business model (membership, courses, etc.).
- How many employees and what’s your monthly traffic?
- What platform & plugins are you on now?
Problems & goals
- Top issues: speed, uptime, security, support?
- What does “success” look like (metrics or outcomes)?
- Any deadlines or launch dates we should know?
Budget & timeline
- Monthly/annual budget for hosting & care?
- Who is the decision maker and timeline?
- Anything that would block a migration?
Routing rule (which tier to recommend)
If they need CDN + monitoring → Growth. If they need priority, WAF management or compliance help → Premium. Otherwise, start with Core and schedule a performance check-in after 30 days.
Artifacts & Templates
What to maintain
- Offer ladder spreadsheet (tiers, features, pricing)
- ICP one-pager (attributes, outcomes, disqualifiers)
- Discovery call notes template
Guidelines
- Annual prepay discount: 10–15%
- Non-profit discount: ~10% (verify eligibility)
- Volume discount: 10% (5–10 sites), 20% (>10 sites)
- Custom dev hourly: set standard + 1h min
Quarterly Review Checklist
- Compare actual costs and support load to pricing ranges.
- Audit upgrade paths—are clients moving up at the right time?
- Refresh ICP from real wins: industry, size, tech stack, outcomes.
- Update discovery script and website copy for consistency.