What are you looking for?
Service Packaging & Pricing
Service Packaging & Pricing
Standardize how we bundle, price, and evolve services—while leaving room for future products and add-ons.
Purpose & Outcomes
Make quotes consistent and profitable, keep options clear for clients, and give us a framework to add future services without confusion.
- Three clear subscription tiers with defined upgrade paths.
- Price guardrails, discount rules, and renewal terms.
- Alternate pricing models for special cases (fixed fee, value-based, performance-based).
- Quarterly review process tied to costs and market feedback.
Notes
Future-ready by design
Treat features as modules—easy to add/remove. Pilot new modules with a few clients, then roll into add-ons or upgrade a tier.
Keep the Core tier simple to preserve the incentive to move up.
Packages & Tiers
Core
Core Hosting
$25–$50 / site / month
- LiteSpeed hosting, SSL, daily backups, malware scan
- Email support (business hours)
- Baseline performance posture
Great for simple sites
Growth
Growth Plan
$75–$150 / site / month
- CDN integration (Sucuri / Namecheap), object caching
- 24/7 uptime monitoring & monthly reports
- Ticket allowance (e.g., 3 / month)
Performance focusScaling traffic
Premium
Premium / Enterprise
$200–$500+ / site / month
- WAF management, proactive patching, priority support
- Monthly performance consult & roadmap
- Optional compliance add-ons (Licensing, Registered Agent)
High touchMission-critical
Add-ons (available across tiers)
- Licensing & Compliance (flat per jurisdiction or hourly)
- Registered Agent (annual)
- Image & Media Optimization (WebP/AVIF, responsive sizes)
- Disaster Recovery & Enhanced Backups
- Custom Development (hourly; 1-hour minimum)
Model
Hourly (T&M)
- Use for ad-hoc work outside packages
- Transparent, simple to invoice
- Set a standard hourly rate + 1-hour minimum
Model
Flat-rate / Fixed Fee
- Defined scope projects (e.g., migration, major build)
- Requires accurate estimates & change-order rules
- Great for client cost certainty
Model
Value-based
- Price to outcomes (e.g., Core Web Vitals, conversions)
- Best for high-impact consulting
- Needs proof points and clear ROI story
Model
Performance-based
- Tie fees to uptime or page-speed improvements
- Requires measurable targets and solid telemetry
- Aligns incentives; contracts must be clear
Pricing Strategy & Guardrails
- Know your costs & margins. Include direct + indirect costs; target healthy profit.
- Benchmark the market. Position against peers; justify value with outcomes.
- Segment customers. Keep three tiers to capture budgets without custom quotes every time.
- Keep Core simple. Preserve upgrade incentives; avoid “Core-plus-everything.”
- Review quarterly. Adjust for cost changes, adoption, and support load.
Tip
Future modules
Maintain a backlog of potential modules (AI analytics, advanced SEO, Performance & Infrastructure pack). Pilot, price, then ship as add-ons or tier upgrades.
Discounts & Renewals
- Annual prepay: 10–15% off (paid upfront).
- Volume: 10% off (5–10 sites), 20% off (>10 sites).
- Non-profit: ~10% off (verification required).
- Military: 30%–50% off (active-duty, veterans; verification required).
Cannot stack with other promos unless pre-approved; apply to package fees only unless stated otherwise. - Seasonal promos: Use sparingly to avoid devaluing services.
- Renewals: Auto-renew monthly/annually; 30-day notice for termination; pricing changes with ≥30-day notice.
Policy
Floor price & approvals
Never discount below the documented floor price without finance approval. Keep margin health by pairing high discounts with term commitments (e.g., 12-month prepay).
Implementation Steps
- Define or update tier inclusions/exclusions and target customer.
- Set pricing from cost + margin + market benchmarks.
- Pilot with a small cohort; gather feedback.
- Update spreadsheet, proposal/SOW templates, and website copy.
- Train sales/support; announce internally.
- Quarterly review: adoption, profitability, and client feedback.
Routing
Which tier to recommend?
- Needs CDN/monitoring/tickets → Growth
- Needs priority, WAF management, or compliance help → Premium
- Simple brochure site, budget-sensitive → Core
Template
Pricing & Packaging Matrix
- List features, costs, price, and margin per tier
- Include add-ons with standalone pricing
- Track floor price and discount limits
Template
Proposal & SOW Blocks
- Modular sections for each tier and add-on
- Clear scope boundaries and SLAs
- Change-order rules baked in
Template
Profit Margin Calculator
- Direct + indirect costs per client/site
- Target margin alerts
- Scenario testing (discounts, annual prepay)
Internal: Keep this page synced with live pricing sheets and proposal templates. Review quarterly.