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Launch 30-Day Plan (Day 0–30)

Launch 30-Day Plan (Day 0–30)

A crisp rollout for a new geography/vertical: content, local listings, outreach, and ads test. Check the boxes, ship assets, and watch the KPIs.

Focus

What “done” means in 30 days

  • Localized landing page + one pillar + 3 support posts live.
  • Google Business Profile verified (if local) + key listings synced.
  • Partner/outreach loop running; 30 intros requested.
  • Ads smoke test live (search/social/retargeting), with UTMs & goals.
  • Daily KPIs logged; micro-pivots weekly.
Guardrails

Non-negotiables

  • UTMs on every external campaign link.
  • GA4 + Search Console + uptime/alerts before launch.
  • NAP consistency (name/address/phone) identical everywhere.
  • Page speed ≥ “Good” CWV targets for new pages.
Day 0

Pre-flight

Days 1–7

Content & Listings

Days 8–14

Outreach & Partners

Days 15–30

Ads Test & Scale

Daily Ritual

Stand-up & Retro

  • AM: check alerts, top landing page, ad spend vs plan, meetings booked.
  • PM: log KPIs (visits, leads, CPL, calls), note learnings, set next day’s 3.
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