Metrics That Matter

PostedSeptember 3, 2025

UpdatedSeptember 3, 2025

Bynous-buildons

Metrics That Matter

Pick a North Star, define leading indicators, and track a few decisive numbers across growth, revenue, reliability, and support. Keep the list short; make it actionable.

North Star

Scoreboard

Choose the primary outcome for this phase, set targets, log actuals weekly, and watch the Health Index update.

Custom metric name Target Actual

Click the ☆ on any card to mark it as North Star. Keep 1 at a time.

Index

Health

North Star—

Target

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Actual

—

Overall Indexavg of tracked cards

Aim ≥ 90% each week.

Model

Growth Funnel (what-if)

Enter top-of-funnel traffic and stepwise conversion. The model rolls to leads, meetings, and wins. Keep copy tight; optimize one stage per week.

Sessions / mo MQL % SQL % Opp % Win % Ad spend / mo ($)

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Stage	Units	Note

CPL ≈ spend ÷ leads; CAC ≈ spend ÷ wins (rough).

Unit Economics

LTV • CAC • Payback

ARPA / mo ($) Gross margin % Churn % / mo CAC ($)

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LTV ≈ ARPA×GM% ÷ churn. Payback ≈ CAC ÷ (ARPA×GM%). Target LTV:CAC ≥ 3:1.

Retention

Churn → Net Revenue

Logo churn % Expansion %

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NRR ≈ 100 − churn% + expansion%. Aim ≥ 100% for compounding.

Support

FRT • MTTR • CSAT

First response (min) MTTR (h) CSAT (1–5) Backlog (days)

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Composite health favors fast FRT/MTTR, high CSAT, low backlog.

Notes

Quality Signals

Macro accuracy (spot-check weekly).
Ticket-to-KB loop running.
On-call load balanced.

Leading

SEO & Content Pace

Posts / week Avg new indexed / wk Top 10 keywords CWV pass %

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Goal: steady cadence, pages that load fast, internal links to money pages.

Local

Maps Signals

GBP actions / wk Reviews / mo Avg rating

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SLO

Uptime & Error Budget (30d)

Uptime target % Downtime used (min)

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Budget ≈ (100 − target)% × 43,200 minutes.

Pull

Export & Share

Exports include North Star, Scoreboard, and each calculator’s result.