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Developing a Field partner Program (Street Team)
Developing a Field Partner Program (Street Team) — Lite Overview
Recruit trusted local partners to source qualified opportunities for Ameen Systems. Keep it simple, compliant, trackable, and worth everyone’s time.
Purpose
What this program is
- Local advocates (1099 partners) who introduce qualified orgs with WordPress sites.
- Lite model: partners generate conversations; Ameen runs discovery, proposals, and delivery.
- Simple rewards: per-qualified-lead + per-closed-win bonuses.
Guardrails
Compliance & conduct
- Obey “No Soliciting” and local rules; get opt-in consent for intros.
- No claims about SLAs/pricing beyond approved one-pagers.
- Protect privacy; no recording without notice; use Ameen intake form/links.
- Conflict-of-interest disclosure; W-9 and 1099 for payouts; follow our brand guide.
Roles
Who does what
- Field Partner: surfaces leads, warms intros, submits form with consent.
- Street Team Lead: trains partners, checks quality, weekly roll-ups.
- Sales (Ameen): discovery calls, proposals, SoW, close.
- Ops (Ameen): onboarding if won; reports back outcomes.
Eligibility
Who qualifies
- Local connectors (agencies, freelancers, chamber members, IT shops).
- Good reputation; can follow a simple rubric; agrees to code-of-conduct.
- Has a network of businesses using WordPress (or could verify quickly).
Pay Plans
Recommended structure
- Qualified Lead (QL) bonus: $50 per QL meeting rubric (see “Qualification”).
- Closed-Won bonus: either $300 / $500 / $800 for Core / Growth / Premium or 10% of first-year hosting/ops revenue (pick one model).
- SPIFFs: +$100 for target verticals or quarter-focus offers.
- Payment timing: QL after discovery held; Win bonus after first payment clears.
Quality Rules
To keep payouts healthy
- Duplicate leads: first valid submission owns it for 60 days.
- Cap: up to 5 QL bonuses/day/partner without prior approval.
- 3-strike rule on non-qualified intros → retraining required.
Rubric
Qualified Lead (must meet ALL)
- Website on WordPress (or confirmed migrating to WP).
- Site is mission-critical (sales, donations, members, bookings).
- Pain acknowledged: speed, uptime, security, or support.
- Decision-maker engaged and agrees to a discovery call.
- Timeline ≤ 90 days to make a change or improve.
- Budget consistent with our tiers (Core/Growth/Premium).
- Consent to share contact and intro email.
Disqualifiers
Don’t submit
- No website owner or decision path.
- DIY sites with no budget or urgency.
- Non-WP platforms where ops value is minimal.
Flow
Daily Play (street team)
- Visit 10–15 businesses or community contacts; keep it friendly, not salesy.
- Ask a short needs question; if interested, book a discovery on the spot or collect consent to intro via email.
- Submit the lead using your tracking link (see “Tracking & Calc”).
- End-of-day: log outcomes; flag hot leads to Street Team Lead.
Territory & Safety
Basics
- Respect “No Soliciting” signage and private property rules.
- Preferred zones: business districts, chambers, meetups, and partner agencies.
- Work daylight hours; pair up for new areas; wear neutral, branded attire.
Opener
30-second street intro
“Hey—quick question. Do you manage your website? We help local orgs on WordPress load faster, stay up, and stop plugin headaches. If that’s relevant, I can line up a 15-minute performance check with our team.”
Qualifier
Two questions
1) Is your site on WordPress? 2) Any issues with speed, uptime, security, or support lately?
Close
Book / Intro
“Great—what’s a good email for a quick intro? You’ll get a calendar link from Ameen Systems to pick a time. We won’t share your info beyond this evaluation.”
Email Intro
Template
Subject: Intro — Website performance help for {{Business}}
Hi {{Name}}, cc Ameen Systems.
They specialize in WordPress performance, uptime, and security. Worth a 15-minute check?
{{My note about your site}}
— {{Partner Name}}
UTM Builder
Partner Tracking Link
UTM schema: source=field-partner • medium=street • campaign=your campaign • content=partner code
Calculator
Commission Estimator
Projected weekly: $0
Model: earnings = (leads × qual% × close% × payout) + (leads × qual% × QL bonus)
Agreement Bullets
Partner Terms (lightweight)
• Independent contractor (1099). No authority to quote or bind Ameen Systems.
• Use only approved materials. No misleading claims.
• Submit leads with consent via assigned link; duplicates resolved “first valid.”
• Qualified Lead bonus payable after discovery occurs; Win bonus after first payment clears.
• Confidentiality, brand use, and COI disclosure.
• We may update program terms with notice.
Consent
Intro Consent Line
I agree to be introduced to Ameen Systems regarding website performance and hosting.
I understand Ameen will contact me to schedule a short discovery call.
Weekly Report
Street Team Roll-Up
Week of {{date}}
Partner: {{name}} • Territory: {{zone}}
Leads submitted: {{n}}
Qualified leads: {{nq}}
Discovery booked: {{nb}}
Wins this week: {{nw}}
Notes: {{highlights}}