What are you looking for?
Local SEO Foundation
Local SEO Foundation
Set the entity, build trust signals, and make it easy for nearby customers to find and contact us. This is the baseline before “scale.”
Focus
What we ship
- Canonical NAP and entity fields (brand truth set).
- Google Business Profile (GBP) fully optimized.
- Citations: top maps/directories consistent with NAP.
- Local landing page with schema, internal links, FAQs.
- Review engine + photo/library plan.
- Tracking: UTMs, GA4 goals, call tracking (if used).
Guardrails
Non-negotiables
- Exactly the same NAP everywhere (punctuation & spacing too).
- One primary GBP category; 2–3 secondary max.
- UTM on every GBP website/appointments links.
- Location pages indexable; no thin duplicates.
Entity
Canonical NAP
Consistency
NAP Diff Checker
—
Goal: 0 diffs. Watch commas, suite numbers, dashes, and spacing.
GBP
Google Business Profile
Citations
Maps & Listings
- Core targets:
| Platform | Action |
|---|---|
| Google Business Profile | Verify • fill • UTM |
| Apple Business Connect | Claim • categories • photos |
| Bing Places | Claim • sync |
| Yelp | Claim • NAP lock |
| Facebook Page | Match NAP • link site |
| Data aggregators | Data Axle / Neustar / Foursquare |
| Local chamber/associations | Directory listing + backlink |
Tip: keep 1 master spreadsheet with URLs, login, and status.
On-Page
Location Page Requirements
Reputation
Reviews Engine
- Day-15 ask (every package) → testimonial or GBP review.
- Link with UTM; rotate ask targets (GBP, Facebook, etc.).
- Respond to all reviews in 72h; use keywords naturally.
Links
Local Link Ideas
- Chamber + meetups sponsorship (logo link).
- Partner agencies “technology partner” page.
- Local awards/roundups (“best web support in {city}”).
Tracking
Analytics & Goals
- GA4 conversions: form submit, call click, calendar book.
- UTM for GBP website/appoinments & all directory links.
- Search Console property for domain + geo subfolder.
Schema
LocalBusiness JSON-LD Builder
Fill fields and build…
Paste into the location page footer as a single <script type=”application/ld+json”> block.
On-Page
Local Page Outline
H1: Managed WordPress in {City}
Intro: We help {city} orgs load fast, stay up, and stop plugin headaches.
Services: • Managed Hosting • Performance Tuning • Security • Support
Proof: 2–3 bullets (results, uptime, speed)
FAQ: 3 Q&As (common fears, timelines, pricing cues)
CTA: Book a 15-min audit → /audit?utm_source=localpage
GBP
Review Ask (Day-15)
Could you share a one-liner on Google about your first two weeks with Ameen?
“Before Ameen, ___; after switching, ___.” Thanks! {short review link with UTM}
Outreach
Chamber Directory Email
Subject: Directory listing for Ameen Systems (Atlanta)
Hi — we’d love to add our listing with the exact NAP below and a link to our local page.
Name: Ameen Systems
Address: 123 Example Ave, Atlanta, GA 30303
Phone: (404) 555-0123
URL: https://ameensystems.com/atlanta
Categories: Managed WordPress; Website support
Media
Photo Shot List
• Exterior (day & dusk) • Reception • Team at work • Hardware close-ups
• Before/after charts (screens, not staged) • Customer visit • Community event
Tip: 2000px+, landscape, no heavy filters.
QA
GBP Completeness
Score: 0/40
Target ≥ 32/40 by Day-14; keep posts/photos fresh monthly.
KPI
Local KPIs (quick log)
| Date | Maps | Calls | Website | Directions |
|---|
Export
Build Report
Exports include progress %, canonical NAP, GBP score, and remaining tasks.