Weighted Rubric

Feasibility Score (0–100)

Rate each factor (0–10) and adjust weight (%) if needed. Guidance: Go ≥ 75, Validate 50–74, No-Go < 50.

Tip: keep total weight ≈ 100.

Score: 0 — Status: —

Notes

Key Signals

Market Sizing

TAM → SAM → SOM

ACV Mix

Definitions

Short Glossary

• TAM — all potential revenue.
• SAM — your reachable segment.
• SOM — realistic near-term share.
• ACV — average annual contract value.

Economics

CAC & Payback

Break-Even Customers

Formulas: payback ≈ CAC ÷ (ARPU × GM%); break-even ≈ Fixed ÷ (ARPU × GM% − Variable).

Funnel sanity

Simple Funnel

Register

Risk Log

Risk	Prob (1–5)	Impact (1–5)	Score	Mitigation

Score = Prob × Impact. Focus on ≥ 9.

Assumptions

Critical Assumptions

Plan

90-Day Pilot (Stage-Gates)

• Gate 1 (Day 30): 10 discovery calls • 3 proposals • ≥ 1 verbal yes.
• Gate 2 (Day 60): ≥ 3 closed-won • payback ≤ 8 months.
• Gate 3 (Day 90): ≥ 6 closed-won • NPS ≥ 8 • churn ≤ 2%.

Decisions: Scale if all gates hit. Extend if close with clear fixes. Exit if misses and unit economics fail.

Tasks

Execution Checklist

• Localize offer & landing page + UTM plan.
• Recruit 5–10 referral partners (street team / agencies).
• Run performance audit promo for target segment.
• Set reporting: pipeline, win rate, ARPU, payback, NPS.
• Weekly retro & pivot log.

Export

Markdown

Export

YAML Snapshot